Mixed Martial Arts Courts More Female Fans. Know more below

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For much of the past decade, mixed martial arts—the combination of cage-match grappling, chokeholds, and knee blows to the head that’s given new meaning to the phrase “contact sport”—was on a tear.

For much of the past decade, mixed martial arts—the combination of cage-match grappling, chokeholds, and knee blows to the head that’s given new meaning to the phrase “contact sport”—was on a tear. Recently, however, its television ratings have sagged, and pay-per-view revenue has declined. Now, once-booming MMA is targeting an unlikely source of growth: women. The female-friendly pitch comes as the testosterone-fueled sport tries to shed a reputation as a haven for misogynistic behavior.

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